When preparing tender responses, it’s important to go beyond just showcasing recent projects through case studies. Consider using a variety of case studies to highlight different aspects of your business. For example, you can illustrate how your business survived during emergencies, such as the Covid-19 pandemic, and the changes you made to continue working safely during that time. Featuring key staff members can also add a personal touch and emphasise the expertise within your team.
Additionally, you can include case studies about your own business, detailing how you’ve grown, increased resources, and formed long-lasting, successful partnerships with other clients and your supply chain.
Highlighting how your business has integrated innovation into your products/services and the positive outcomes these innovations have brought can be very impactful.
Risk and mitigation case studies are another valuable addition, as they demonstrate your proactive approach to managing potential risks. Discussing the challenges your business has faced and how you have overcome them, can further showcase your resilience and problem-solving capabilities.
Moreover, it’s beneficial to include examples of how you have previously exceeded clients’ requirements, as this can set you apart from competitors.
Lastly, consider creating a legacy document to highlight the social value of a single project/contract and what this might look like for future buyers.
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