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Other types of case studies to include in a proposal

Writer's picture: Bid EssentialsBid Essentials

Updated: Oct 3, 2024

When preparing tender responses, go beyond just showcasing recent projects. Use various case studies to highlight different aspects of your business.


three people sat at a desk looking at three laptop screens with coffee on the table.
Case studies offer a comprehensive perspective on your business's capabilities and accomplishments
  • Business Growth: Include case studies about your business’s growth, increased resources, and successful partnerships with clients and your supply chain

  • Innovations: Highlight innovations in your products/services and their positive outcomes

  • Risk and Mitigation: Show your proactive approach to managing risk. Discuss challenges you’ve faced and how you’ve overcome them to showcase your resilience and problem-solving skills

  • Exceeding Requirements: Provide examples of how you’ve exceeded clients’ requirements to set yourself apart from competitors

  • Handling Emergencies: Show how you managed crises, eg. working through the Covid-19 pandemic and the changes you made to work safely

  • Staff and Training: Featuring key staff members adds a personal touch and highlights your team’s expertise. Additionally, showcase how staff have progressed within the business and discuss apprenticeships, training and career opportunities

  • Social Value Legacy Document: Create a document to highlight the social value of a project/contract


This approach gives a well-rounded view of your business’s capabilities and achievements
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