Case Study - 'Get Bid Ready' Coaching Programme
Customer Service Centre
Provider
Client Overview
Our client, a fast-growing and ambitious customer service and contact centre provider, had their sights set on expanding into the public sector. They recognised the strategic importance of an upcoming framework opportunity and wanted to ensure they were fully prepared to compete.
To support this goal, they partnered with Bid Essentials to build internal capability, implement a structured bidding approach, and set themselves up for long-term success.
The Challenge
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Limited Bid Infrastructure - At the outset, the organisation had no bid library or usable content, and no successful tendering experience to draw from. This meant they were starting from scratch, without the tools or confidence to respond effectively
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Compressed Timeline - With just under 28 weeks until the anticipated ITT Framework release, the team needed to move quickly to prepare a compliant and compelling submission
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Resource Constraints - Internal teams were already stretched with day-to-day operations, leaving limited capacity to focus on bid development
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Capability Gaps - Public sector procurement can be complex, and the team needed support to navigate the whole bid process including, compliance, evaluation criteria and competitive positioning
Our Solution: A Tailored “Get Bid Ready” Coaching Programme
We designed and delivered a bespoke coaching and support programme to build their bid readiness from the ground up.
Key Solutions Delivered
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Strategic Orientation - the team were introduced to the structure and expectations of public sector procurement, including how frameworks work, how bids are evaluated and what buyers prioritise
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Step-by-Step Compliance Support - we provided clear, practical guidance on portal navigation, documentation standards and mandatory requirements to ensure full compliance
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Bid Library Development - a suite of reusable templates was created, together with standardised content to form the foundation of a scalable internal bid library
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Narrative Coaching - we worked closely with the team to develop persuasive, buyer-focused responses that clearly communicated their value and USPs.
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Process Optimisation - - internal workflows were streamlined to reduce duplication, clarify ownership and improve efficiencies
Structured Plan of Action
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Weekly coaching sessions to each team, aligned to live bids
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Real-time walkthroughs of tender documents with mock evaluations
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Clear roles, responsibilities and escalation paths established
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Integration of marketing and business development goals into the bid strategy
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Ongoing feedback to embed learning and continuously improve
Results
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100% of key bid documentation prepared ahead of the Frameworks ITT release
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A fully established bid library with reusable templates
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Significant increase in bid confidence, with all teams within the business fully on-board
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An estimated 40% reduction in response time for future tenders
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Positioned to compete in mini-competitions under the framework for the next 4 years
Client Impact
The client is now fully equipped with the tools, knowledge, and confidence to pursue public sector contracts in a strategic and structured way.
Their internal team operates with a clear, repeatable process, a growing library of high-quality content, and a much deeper understanding of what it takes to submit a winning bid.
The current operational framework has recently been extended for another year, giving them a renewed window of opportunity to put their readiness into action. In the meantime, they are actively exploring other tender opportunities - and are now more than ready to respond with confidence and clarity.
"We participated in the 'Get Bid Ready' Coaching Programme and it was a game-changer for us.
The coaching modules and insights provided were invaluable and really got our teams on-board. We now know how to improve our bid responses and do not feel as overwhelmed as we did before.
We're excited about our future prospects."
Client Engagement Manager, Customer Service Centre